4/2/2023 0 Comments Branding mood board![]() Mood boards may seem like a somewhat trivial endeavor, but I believe they're an integral part of the branding process - or any creative project, really. These will not only help us to develop your brand voice and compile a brand thesaurus as we dive deeper into the branding process, but they're also going to help us in this next phase, as we build out our own brand mood board. ![]() ![]() So now you've filled out your own Brand Style Brief, and have hopefully gone back through it and started pulling out what we'll now be referring to as your tone words. Understanding the 4 V's - Vision, Value, Voice and Visuals - is essential, as these start to form the building blocks of a brand, ensuring that your story, style and strategy are aligned, and every brand touchpoint is communicating the right message, regardless of what form a piece of content might show up in. If this sounds similar to the project you are creating, check out our next article where we breakdown how to create a brand mood board.In the first post in this little branding series, I had you answer a series of questions in the Brand Styling Brief to help determine what your own brand is all about. Many graphic designers often use a mood board as a means of presenting their creative ideas for a company or brand. You may be surprised at what comes out of it. If you’re feeling stuck, try making a mood board for your next project. These patterns can be helpful in guiding your design process. By gathering images, colors, and text that you are drawn to, you can start to see patterns emerge. Check out our article on how to create a brand mood board to hone in on messaging through design.įinally remember that creating consistent graphics helps reinforce brand values so use this opportunity when constructing your final product by seeing what changes would need made if all other campaigns were designed similarly - such as ensuring colors match closely throughout each piece or continuing usage of similar typefaces from previous projects associated with this brand/companyĪ mood board is a great way to collect ideas and inspiration for your project. What about some inspirational material speaks to you? Be sure to note this when including it in your mood board.Īdditionally, if possible try gathering feedback from others within or outside of the team (this could include customers/clients) who may provide valuable insights into how effective (or ineffective) certain aspects of the mood board are at delivering its intended message. Brainstorm ideas in order to come up with a selection of visuals that will drive your creative process.Ĭonsider the following components of graphic design when looking fro inspiration: lines, shapes, color, texture, and typography. Consider various topics, artifacts, objects, or trends related to the project’s goals that may serve as sources of inspiration for your design. The first step in creating your mood board should be to determine what inspires you and how this inspiration relates to the project at hand. How to Make a Mood Board Graphic Design Determine Your Inspiration ![]() In summary, having access to a well-organized mood board makes it easier for graphic designers to convey their ideas visually, conceptualize new designs quicker and share their projects more effectively with others. Mood boards also provide an effective way for designers to present their work in progress to clients so they can easily see where their project is headed from concept to completion. Additionally, creating a mood board also helps designers to identify potential problems before investing time into creating the actual design product.īy using a graphic design mood board in the early stages of the design process, graphic designers are able to save time and resources while still producing an innovative product.
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