3/28/2023 0 Comments Snippets definitionIn the meantime, why not check out our training courses where you can find lots of our very best SEO techniques ready for you to learn and implement today. Some tools that can help with the creation of your search snippets are:Īiming to get some of your content into Position 0 but struggling to get there? Get in touch and we’ll match you with a team that can help you achieve your goals. Stick to the facts, and utilise images for an added edge. Essentially, you must be the best of the best, but there are somethings that you can do to increase your chances.Įxcellent keyword research will be helpful here, as well as social media research to find out what questions are regularly asked.Īlso, remember the key to appearing as a featured snippet, is providing a comprehensive but concise and easily digestible answer. A search snippet, or Google snippet, is a generated extract of content from a web page that is presented in SERPs, drawn from a search term and collated. Getting your content to appear as a featured snippet is not easy. Optimising Content to Appear as a Featured Snippet There are a few different types of rich snippets which website’s must choose from.ģ. Rich snippets are taken from structured markup in a page’s HTML. Ensure your meta description accurately represents your site, optimised with keywords, without keyword stuffing and a maximum of 160 characters.Ĭreate a URL that is both readable and hyphenated, with no capital letters, and include your target keyword. Make your title tag unique and around 55 characters. Optimising standard search snippets is pretty simple. The techniques used to optimise search snippets vary depending on the type of snippet you are trying to optimise. If your snippet is visually appealing and contains relevant information with bolded keywords matching the search term/s then the searcher is much more likely to click. Search snippets are important because they can be the difference between a searcher clicking on your website, or moving on to a more enticing one.
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